Your customers BUY if they trust.
It's almost the same situation when they buy from a physical shop. Say, a customer buys a pair of shoes and their comfortable and durable. She buys again. But let's say the store decides to raise its profit by selling fakes. The customer discovers the pair of shoes she buys from the same shop to not be as comfortable and durable. She discovers she's been cleverly tricked. She now decides to shop somewhere else.
Her trust cannot be restored because of that single instance that broke it.
What are these situations that break customer trust? In the online world, these could vary from fake promises to undelivered products or services. Customers have probably encountered these instances at least once in their digital lives; or have heard of a friend who was conned or worse, had their financial information was stolen.
You or your website may be true and loyal, and you may have done nothing whatsoever that to break customer trust. But that does not mean your profit is guaranteed.
When customers know that they can be tricked on the Internet, you don't magically appear on their list of exceptions. That's bad news for you. Customers generalize. They think that any website which does not seem trustworthy, simply isn't. And you can't blame them for that. They are just protecting themselves. They are just protecting their hard-earned money.
The Internet is such a vast and unsure world. Phishing websites are abound asking for people's usernames and passwords. Visitors are on red alert and just don't want to transact with a business if that business website cannot prove itself trustworthy. Customers don't want to spend money on something which might never appear.
When customers don't have confidence in your website, they don't buy.
Customer satisfaction has a lot to do with their emotions and feelings. That's how the market works. Have you ever wondered why you buy the same brand of drink or the same brand of milk? It's because such a product has given you what you need; and you've come to trust it. You've unknowingly attached your emotions to it. That's why building confidence around a product or service is never a waste of time. It is in fact, an investment, and a very good one.
The good news is, you can build consumer confidence. A fantastic shortcut to doing this is being verified by a neutral third party - via a clickable site seal.
When you put a trust seal on your website, you're not only protecting your data, you're also protecting your customers. And when your customers see that you value them, they will want to value you. In other words, they buy from you. They know that they're safe with you.
A good website seal occupies only a small portion of your website, but it says a lot about you. It communicates to your customers that you want to protect their privacy, that you want to protect their confidential information. It tells them that you've taken steps to safeguard your data and their money.
Passwords and credit card numbers are never to be treated lightly. And if your customers see that you value what they value, they will more closely look at your product and your service to buy. All it takes is that trust seal.
So what are you waiting for? Increase your profit! Show your customers that you can be trusted! Get that trust seal now!