Having a website and having a successful website is quite different. The making of a successful website depends on the following three elements of the Website Design.
The market is no more the seller's market, but a buyer's market. The services or products offered by the website have to fulfill the needs the customers. It the website fails to do this it cannot generate enough revenue to sustain itself on the internet. This implies that the web design needs to be based on the preferences of the prospective buyer. A thorough market research needs to be conducted and the customer preferences should be the prime consideration. As time goes, the needs of the buyers change. The Walkman, designed and manufactured by Sony, is not in demand any more just because it has been replaced by other audio playing devices. The websites needs to make provisions for the future possible customer needs too. The website should be able to accommodate the latest product offerings.
The levels of customer satisfaction are going on rising just because of the competition among the sellers. If one seller is offering product delivery till the doorstep of the buyer the other sellers are also going to follow the suit. In this age of internet the number of websites facilitating the customers with online payment of bills and transfer of money is on an increase. The sellers have also realized the importance of delivering the products or services within a specific time deadline. The more the customer satisfaction more is the retention of loyal customers. Study has revealed that customer retention is cheaper than the exercise to create a new customer.