The tanning salon industry has been hit pretty hard over the past few years. State regulations, additional taxes, and an over abundance of over- the- counter tanning products have slowed business for many salons. There are several salons that have built a core customer base and are still continuing to grow. What have they done differently, and why are they so successful?
Let’s start by looking at the most important aspect for tanning salons, the customer. Each customer comes to the salon with a specific set of expectations and past experiences. Knowing this in advance can help your salon prepare and provide the best experience possible for your salons.
In the wake of the shift in the tanning industry, customers have been hurt, and many of these customers may have even lost the salon they had been going to for years. These customers are often looking for a new place to call their home salon, which can present a great business opportunity.
In addition to many of the business basics like good customer service and the occasional sales promotion, salons can take some extra steps to provide the best possible experience to their customers.
Tanning salon design is important to this process, and salon owners are turning toward a new style of building called modular construction. This style of construction works by building the components in a factory and then shipping the components to the salon. Modular construction can fabricate everything for tanning walls, partitions, sales displays, and many other items.
Modular construction provides customers with safety and peace of mind, as the walls are very tough and durable and the doors can be fitted with accessories like locks. Best of all, modular construction comes with the added flexibility that allows the walls to be moved or reconfigured.
In conclusion, having a salon that is well laid out and provides a comfortable and safe atmosphere for customers is great for business. Although the tanning industry isn’t as popular as it was a few years ago, there are many salons that are doing incredibly well.