Many companies are now, or even the majority of all online business, and the abandonment of "bricks and mortar" of the interface. It is easy to see why this trend has occurred. For one thing, the cost of setting up such a business is an inexpensive and relatively easy. It is not necessary to pay the extra cost of physical construction. In addition, the cost of maintaining a website is minimal. In addition, the Internet offers a convenient and effective products to market. Because people increasingly spend some time on the Internet, the market for customers on the Internet continues to grow.
But when companies move from face to face for the customers of online customers is unknown, and there is loss of personal contact and trust. Each e-mail is spam and fraud on the Internet did not help in this matter at all. This undermined confidence in e-commerce and the credibility of many companies. How will you gain and maintain customer confidence? What you do as a seller on the Internet to communicate with customers?
In the online world, companies do not just stop after hours and on weekends. What you do to answer questions from your customers? Here are some things you can do to improve communication with customers:
1. Provides questions and answers (FAQ) on the Internet and information on product support. This is a great way to answer the basic questions that might otherwise sink your e-mail. For example, we voted to change the product, MorphVOX, had questions and answers on common issues that can come between clients. We also provided detailed documentation on the Internet on topics that users may want to explore further.
2. Add a link e-mail support to your website on issues that can not be solved by the support website. Shouting in the honeybee, and we try to answer customers' questions during a workday. In many cases, we will answer questions within an hour of receiving the mail. I think we have won many loyal customers because of our efforts to meet aggressive Timely.
3. Provide a discussion forum or a forum for customers to express their views, add comments, and interact with each other. Remember that people are social creatures and want to be heard. This also helps to build a community of users that are activated and have a say in the products and services.
4. Writing personal e-mail for each client. You took on clients after they have been made to purchase products or services? This is essential, not only in terms of getting feedback on how to improve your presentations, but more importantly, to maintain confidence, long term relationship with customers. Send e-mail within 3-4 weeks from the first purchase. In this way, their experience with the products and services is new in their minds. Remember, customers who do not know who the customer is lost.
Does spending time and effort to improve communication with your customers to pay. And your business will increase and decrease, not to win customers, but that does not lose customers. This will be the customer loyalty that give you the best certificates. It also provides you the list of members, the richest word of mouth marketing. Remember that every customer happy is a testament to the success of your business.