Keeping Customers Happy through a Simple Thank You

in Customer

The primary goal of a lot of business owners is to generate new customers in order to expand their customer base. Although this is useful in increasing sales and profits, old customers should still be considered. After all, it is much easier and cost-effective to market to old customers who already know the quality of your products and services than to convince new customers to consider your offers.

Often, customer retention is the key to sustaining a successful business. If you are a small business owner, you might want to put enough attention in maintaining your old customers. They could mean the difference between a successful and failed business. Remember that low acquisition cost is involved when promoting to existing customers so don’t ignore them.

A good strategy in keeping old customers is to say thank you to them. Sending a greeting card printing that conveys a simple thank you will mean a lot of things to people. This simple gesture will make an impact on their mind. If you want to convey thank you and keep your old customers loyal to you, follow these simple pointers:

1-  Say thank you all the time. When meeting people, getting new sales, or simply handing out your business cards, don’t forget to say thank you. Don’t hesitate to give gratitude when essential so people will feel special and valued. A smile coupled with a thank you will already give the personal touch that people look for in a business owner.   

2-  Give out personal notes. After a successful sale, don’t forget to send out personal thank you notes. Even if a customer only made an inquiry, sending a note of gratitude is still in order. Make sure the note is personal. Instead of using preformatted cards or notes, it’s best if you design and write it yourself. Although an email is much quicker to send, it’s still best to send a personal thank you. This will surely add to the value and power of your gratitude.

3-  Ask them to join tradeshows and business events. A meeting outside the office will help you cultivate trust among your customers. This will help people trust you more. You can also ask them for a lunch or dinner out. This will promote belongingness and encourage them to stay loyal to you.  

4-  Create exciting and impressive greeting cards. Investing in large custom greeting card printing will help you stay in front of your customers. This will help promote name retention which will make it easy for your customers to choose you over your competitors. You don’t have to spend a lot in designing your cards. With your creativity, you can effectively come up with a good and impressive design. Your imagination is the limit in designing your cards.  

An important point to remember: never sell anything in your thank you card or greeting card. This will only annoy your customers. If you want to keep them loyal to your business, forget about marketing for a while and show them you care more than their money. Make your thank you as genuine as possible and in no time you will see the improvement in your customer base. If you haven’t been thanking your customers in the past, this is the perfect time to do it. Go on and start showing your heartfelt gratitude to your customers.

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John Ray Daniels has 69 articles online

John Ray Daniels is a specialist of brochure printing and is also a web designer. He is knowledgeable in printing and continues to support the developments in the field to help out companies in their business marketing needs

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Keeping Customers Happy through a Simple Thank You

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Keeping Customers Happy through a Simple Thank You

This article was published on 2013/09/14