Promotional giveaways can boost your business in more ways than one. It is a great way to get your company noticed and let potential customers know about your products and services in a friendly way. Giveaways can be used in several interesting ways.
You can use it as performance incentives for sales staff. This will drive them to work harder. Using the promotional giveaways to boost your business' profits and recognitions is a good idea.
Giveaway things of value:
When you are giving away something to your sales staff or potential customers, ensure that the thing has some perceived value. It should be something the user will benefit from. Think from the prospective of a customer. If someone purchases your product, what would he/ she need in addition? If you sell printers then you can offer a pack of papers. If you deal in selling laptops / computers then you can giveaway headphones.
Low cost promotional giveaways:
If you are looking for cheap promotional giveaways to promote your products then the information is the best bet. If you deal with food items then giveaway recipes booklets. You can also distribute informative articles for free.
Make your loyal customers feel special:
Your loyal customers are your asset and they should be made to feel special. This way your group of loyal customers will expand as more people would want to get the special treatment. You can offer discounts on purchase and giveaway some items for free, above a certain amount. Giving away such rewards can turn the occasional customers into regular ones.
Announce rewards for referrals:
You can offer giveaways and discounts to those to refer more clients to you. This word-of-mouth advertising can prove to be really helpful for your business. If you loyal customers refer your service to their friends and relatives, then they would also want to give you a try. So, you can reward those who help in spreading the word about your company and services.
Reward feedbacks and complaints:
Feedbacks and complaints can help you improve your services greatly, thus providing you a cutting edge over the other players in the market. Encourage your existing customers to come up with their suggestions, feedback and complaints. Take the complaints in a positive way and seize the opportunity they bring along. You can offer a freebie from your company side, to those who lodge valid complains. Your customers will appreciate the efforts you make to solve their issues and better your service for them.