In today's challenging economy and competitive business world, retaining your customer base is critical to your success. Customer turnover may be the largest financial drain on your company. Businesses can become so focused on marketing that they lose sight of the customers they already have.
It is estimated that acquiring new customers is five times more expensive than keeping the ones you already have. Long-term clients are likely to feel more satisfied, refer others, and purchase additional products and services from you.
Here are 3 solid strategies for retaining customers long-term and maintaining a competitive edge over your competitors.
Build customer engagement
To engage your customers, you must make them feel inspired about their decision to choose you among your competitors. Highly engaged customers have levels of emotional or rational attachment or commitment to a brand experience or company that are so strong they are highly resistant to competitive influence. Customer satisfaction is not enough to ensure customer longevity. Having satisfied customers is the basic requirement of being in the game. The key to customer engagement is to look for opportunities to introduce new ways your customers can use or benefit from your product or service instead of waiting for their request. To succeed in an ever-changing market, you can no longer simply operate based on customer satisfaction. Instead, you must find every means to keep your customers engaged to you, and be with you for the long-term.
Retaining customers' means keeping them active with you. If you want your customers to do something for you, you have to do something for them. If that something that makes them feel good then they're more likely to do it. Retention-oriented sales promotions encourage the customer to repeat purchase. Promotions encourage behavior. Offer various kinds promotions to get consumers engage in a behavior that they feel good about. Active customers are happy customers because they feel in control and smart about their choices. Promotions also encourage this interaction of customers with your company. It builds a relationship. If you don't nurture this relationship, they will slip away eventually to your competitors.
Engaging in a strategic public relations program is an effective way to retain your customers because they are most impressed with messages found in the media.
Editorial coverage conveys a high degree of credibility because people believe what they read, see and hear in the media as being true and honest. PR provides the means to establish and inform customers about your company-give it credibility. In turn it leads them to believe and trust in your product or service.
Customer retention and satisfaction drive profits. So, what ar
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